As the food stylist for this project, I had the privilege of collaborating directly with iconic St. Louis brand Imo’s Pizza to bring their newest innovation, Crunchimo’s, to life. This exciting new menu item features Imo’s famous crispy thin crust, folded and packed with Provel cheese. They come in bold flavors of Double Pepperoni, Buffalo Chicken, or Chicken Bacon Ranch and are topped with Imo’s garlic butter, grated cheese, and seasonings, then baked to perfection. Crunchimos are crispy on the outside, melty on the inside, and downright crave-worthy.

Utilizing real ingredients in the Imo’s kitchen, I meticulously arranged each element to highlight the crispy crust, and gooey Provel cheese, and showcase the different ingredients each had. I paid close attention to detail and ensured the textures and colors were accurately represented to capture the essence of a Chrunchimo!

By closely collaborating with the Imo’s team, I was able to foodstyle the Chrunchimos in a way that not only showcased the product but also emphasized the quality of ingredients. All achieved while staying consistent with the brand’s visual identity while working with the production team to launch the new Imo’s Chrunchimo!